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Case Study: Deadly Choices website redevelopment
Client: Institute for Urban Indigenous Health (IUIH)
Project: Redevelopment of Deadly Choices website
Platform: Joomla CMS
Developer: Marketeam
Completion date: 15th February 2024
About Deadly Choices
Deadly Choices is a health promotion initiative by the Institute for Urban Indigenous Health (IUIH) aimed at empowering Aboriginal and Torres Strait Islander communities to make healthy lifestyle choices. The initiative has been instrumental in addressing health disparities and promoting wellness across various Indigenous communities.
The original Deadly Choices website was outdated, lacked user-friendly navigation and struggled to meet the evolving needs of its target audience. IUIH recognised the need for a modern, responsive and content-rich platform to deliver health messages effectively, engage users and showcase programs and events.
Marketeam was approached to redevelop the website in Joomla – a robust content management system (CMS) known for its flexibility and extensibility.
Objectives
- Modernise the design: Create a visually appealing, responsive design that reflects the vibrant culture of Aboriginal and Torres Strait Islander communities.
- Enhance user experience: Improve website navigation, ensuring ease of access to information and resources for users of all ages.
- Content management: Implement an efficient content management system that allows IUIH to easily update content, including news, events and health resources.
- Scalability: Develop a scalable website that can accommodate future content growth and feature expansions.
- Security and compliance: Ensure the website adheres to best practices in web security and complies with relevant accessibility standards.
Challenges
- Cultural sensitivity: The design and content needed to reflect the cultural significance and values of the Indigenous communities, requiring a thoughtful approach to visual elements and messaging.
- User diversity: The website had to cater to a diverse audience, including different age groups, literacy levels and technological proficiencies.
- Content migration: Transferring a large volume of existing content from the old site to the new Joomla platform without data loss or significant downtime.
Approach
Planning and research
- Marketeam conducted workshops with IUIH stakeholders to understand the specific needs and goals of the new website.
- Audited the existing website to identify content gaps, technical issues and areas for improvement.
Developed a comprehensive project plan outlining timelines, milestones and deliverables.
Design and development
- User-centred design: Created website mockups focusing on user experience, incorporating vibrant colours, Indigenous art motifs and intuitive navigation.
- Responsive development: Built the website using the Joomla CMS framework, ensuring it was fully responsive across devices, including desktops, tablets and smartphones.
- Content migration: Automated tools and manual checks were employed to migrate content from the old platform to Joomla, ensuring accuracy and integrity.
- Testing: Conducted extensive testing, including usability tests, cross-browser compatibility checks and security audits.
Launch and training
- Successfully launched the new Deadly Choices website with minimal downtime, ensuring a smooth transition for users. Provided training sessions for IUIH staff on managing and updating content using Joomla, empowering them to keep the website dynamic and current.
Post-launch support
- Offered ongoing maintenance and support services, including regular updates, security patches and content management assistance.
Results
- Enhanced user engagement: The redesigned website saw a significant increase in user engagement, with improved page views, lower bounce rates and higher time spent on site.
- Positive feedback: Users and stakeholders praised the website's modern design, ease of navigation and cultural relevance.
- Content management efficiency: IUIH staff reported greater ease in updating and managing content, allowing for more timely and relevant information dissemination.
- Scalability and flexibility: The new Joomla platform provided a solid foundation for future expansions, including new features and content areas.
Conclusion
The redevelopment of the Deadly Choices website by Marketeam was a resounding success, delivering a modern, user-friendly platform that effectively serves the needs of Aboriginal and Torres Strait Islander communities.
The project highlighted Marketeam's expertise in Joomla development and its commitment to creating culturally sensitive, engaging digital experiences. The new website not only meets the current demands but is also poised to grow alongside the Deadly Choices initiative, continuing to support healthier communities across Australia.