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For many businesses, their website is their primary marketing tool for generating enquiries for their business. Whilst some companies are great at updating and maintaining their website, keeping it current with new content and images and upgrading their software, for many businesses, a website can be a set-and-forget affair.
This is fine; however, when work gets in the way, it can be months or even years before you turn around and think to yourself, ‘Our website’s looking a little dated. It might be time for an upgrade!’.
If you’re at that point but aren’t 100% sure what to look out for, this article gives you a thorough and comprehensive list of items you should cover to help you decide if it’s time to give your website a revamp.
We always tell our clients, ‘Your website has to at least be better than your worst competitor’. If you’re going through your competitor's websites and yours is the worst one, it’s likely time to start looking for a website redesign company.
Below are some design and aesthetic considerations you might want to consider when judging your current website and if it needs a redesign.
Website design trends change at least every few years, depending on your industry. Sometimes, a new design might last between 5-7 years, or if you’re in a highly competitive industry (like ours), you may find yourself refreshing your website every 2-4 years.
A general rule of thumb is that if your website is over 5 years old, it’s usually time to consider updating the design. Here are a few signs that your website design might be outdated:-
Whilst things like site speed, security and accessibility are all important aspects of your website, a great-looking design draws people in and keeps them wanting to navigate to additional pages on your site. An unprofessional and unattractive design will actually make people more likely to bounce from your website to your competitors.
A poorly designed website isn’t just about the colours and images, as it will often give a weak brand impression and will not appropriately or effectively communicate your brand's unique value proposition, causing visitors to quickly lose interest and leave, resulting in missed opportunities for engagement, leads and conversions.
With mobile traffic dominating the web, having a non-responsive website is no longer just an inconvenience – it’s a significant barrier to success. A responsive website is one that adapts seamlessly to different screen sizes and resolutions, providing an optimal viewing and interaction experience for users, whether they’re browsing on a smartphone, tablet or desktop computer.
If your website requires users to pinch, zoom or scroll horizontally to view content on smaller devices, it creates frustration and increases the likelihood of visitors abandoning your site. This not only impacts user satisfaction but also harms your search engine ranking, as Google prioritizes mobile-friendly websites in its search results.
Moreover, a non-responsive design can hurt your credibility. Modern users expect websites to be easy to navigate, regardless of the device they’re using. If your competitors offer a smoother mobile experience, potential customers may choose them over you.
A redesign focused on mobile responsiveness ensures that your site remains accessible, engaging and competitive in today’s mobile-first world.
When it comes to websites, we’re always telling our clients ‘if you leave things to chance, chances are people will get it wrong’.
People don’t want to have to think when they’re navigating your website. The kids need feeding, that deadline is fast approaching, the dog is barking or the laundry needs doing. There’s always something that’s taking away the attention of your potential visitors so the easier you can make it for them to get to the end goal, the better.
Visitors should be guided on what to do next (eg, sign up, call now, buy, contact us). This is exactly what a call to action is (telling people what they should be doing). CTAs that are poorly placed, unclear or non-existent will fail to funnel users toward those sweet conversions that everyone is looking for.
A well-designed website is essential for attracting and retaining new customers, so investing in a professional website design can significantly improve your online presence and drive business growth. Don't let a poorly designed website hold your business back.
Talk with Marketeam today, and we can start creating a website that will leave a lasting impression on your visitors and help drive your business to the next level.
5 stars based on 120+ reviews on Google