Website copywriting

Before we put pen to paper (so to speak), we’ll have an in-depth discussion about how your business works, the types of customers you’re trying to attract and the aim and purpose of your website. This helps us create unique and targeted website copy that helps generate more leads.

Structure is important in a website, so one of the first steps we take when looking at writing copy for a website is to develop a content strategy. This assists in creating a logical path for search engines to follow when crawling your website, which will help provide an increase in rankings.

Our SEO website copywriting focuses on rankings and conversions. In today’s fast-paced world, people are time-poor and busy – we make it super simple for users to take the action you want them to, whether it’s ‘fill in this form’ or ‘click to call’, these calls to action will be peppered throughout your website copy generating more enquiries.

When creating website copy for a client, we research multiple types of keywords including semantic, long-tail and keyword variations. We include these as part of our website copywriting service. Incorporating multiple types of keywords helps attract customers from multiple sources.