How much does website design cost in Brisbane?

If you’re a business owner in Brisbane thinking about investing in a new website, one of the first questions you’ll probably ask is: how much does website design cost? It’s a fair question — after all, your website is one of your most important business tools. But the answer isn’t as simple as naming a single price tag.

Website design costs can vary significantly depending on your business needs, the type of website you want, the level of customisation and the expertise of the Brisbane web design company you choose.

In this article, we’ll walk you through the key factors that influence website design costs in Brisbane, typical price ranges you can expect and how to get the most value from your investment.

Why website design costs vary

No two businesses are the same, and neither are their websites. Some companies may only need a simple online presence, while others require a complex eCommerce solution or a site with unique features and integrations.

This variety means that website design costs can range anywhere from a few thousand dollars for a basic site to tens of thousands for a large, custom-built platform.

Several factors influence the overall cost, including:

1. Type of website – Is it a brochure-style site, a blog, a booking system or an online store?
2. Number of pages – A five-page website will cost less than a fifty-page site.
3. Design complexity – Do you need a customised look and feel or will a template-based design suit your business?
4. Functionality – Features like online payments, membership areas and integrations with other systems all add to the cost.
5. Content – Will you provide your own content, or do you need professional copywriting and photography?
6. SEO and marketing – Optimising your site for search engines and conversions may add to the cost but provides long-term value.
7. Ongoing support – Maintenance, hosting and updates are essential to keep your site running smoothly.

Typical price ranges for website design in Brisbane

While prices will vary between agencies and freelancers, here’s a general guide to what you can expect to pay for different types of websites in Brisbane:

Basic business website ($2,000 – $5,000)

A small brochure-style website with a few pages (Home, About, Services, Contact) is the most affordable option. These sites are ideal for small businesses, sole traders or startups that need an online presence without too many bells and whistles.

• Simple, template-based design
• Mobile-friendly layout
• Contact form and basic functionality
• Some level of SEO setup

This is often the entry point for many businesses, but it’s important to make sure that even a small website is professionally designed and easy for your customers to use.

Custom business website ($5,000 – $10,000)

Most established businesses fall into this category. A custom designed website site provides a unique look and feel aligned with your brand. These websites often include additional features, such as blogs, portfolios or booking systems.

• Custom design tailored to your brand
• More pages and content
• Advanced features like galleries, blog integration or appointment booking
• Optimised for SEO and user experience

This price range is suitable for businesses that want a strong online presence to attract, engage and convert customers.

eCommerce website ($7,500 – $20,000+)

If you want to sell products or services online, you’ll need an eCommerce website. These websites require more complex functionality, such as shopping carts, payment gateways and inventory management.

• Custom-designed online store
• Integration with payment systems
• Product catalogue and categories
• Shipping and tax calculators
• Advanced SEO for products

The cost depends heavily on the size of your store (number of products), the complexity of your shipping/payment requirements and whether you need integration with other business systems.

Large or bespoke website ($20,000 – $50,000+)

For organisations that need highly customised solutions, such as member portals, learning management systems or unique web applications, costs can run significantly higher.

• Fully bespoke design and development
• Complex integrations (CRM, ERP, third-party systems)
• User accounts, memberships or subscription services
• Advanced performance optimisation

These types of projects require a lot of planning, design and technical expertise, which explains the higher price tag.

DIY vs professional website design costs

Many businesses consider DIY platforms like Wix, Squarespace, or Shopify because they seem cheaper upfront. While these tools can work for some, they often have hidden costs and limitations:

• Time investment – Building a site yourself takes hours away from running your business.
• Limited customisation – Templates often restrict design and functionality.
• SEO challenges – DIY sites can be harder to optimise for search engines.
• Scalability issues – As your business grows, you may outgrow the platform.

Professional website design may cost more initially, but it saves you time, provides a polished and functional site and helps you generate more business in the long run.

Additional costs to consider

When budgeting for a new website, it’s important to factor in not just the design and build but also ongoing costs, such as:

1. Domain name – Usually $20–$50 per year.
2. Website hosting – Around $20–$100 per month depending on your needs.
3. SSL certificate – Often included in hosting, but can cost $50–$200 per year.
4. Maintenance and updates – Many agencies offer monthly website maintenance packages from $100–$500+.
5. Content creation – Professional copywriting, photography or video production may be an additional investment.
6. Digital marketing – SEO, Google Ads and social media marketing can help drive traffic to your site.

These ongoing costs ensure your website stays secure, up to date and effective.

How to choose the right web design company in Brisbane?

With so many agencies and freelancers out there, how do you choose the right partner for your website project? Here are a few tips:

• Look at their portfolio – Do you like their style of work? Have they worked with businesses like yours?
• Check reviews and testimonials – What do past clients say?
• Ask about their process – A good web design company should guide you through strategy, design, development and launch.
• Discuss support and maintenance – Will they be there to help after your site goes live?
• Get clear on pricing – Make sure you understand what’s included and if there are any ongoing fees.

Remember, the cheapest option isn’t always the best. Your website is an investment that should deliver long-term value for your business.

Getting the best value for your investment

When considering website design costs, think beyond the upfront price. The real value of a website lies in how it helps your business grow. A well-designed site can:

• Attract more visitors through SEO
• Convert visitors into paying customers
• Save time with automated systems (bookings, payments, forms)
• Build trust and credibility for your brand

It’s not just about what you spend, but what you gain in return. A $10,000 website that generates $100,000 in new business is far better value than a $2,000 website that doesn’t perform.

FAQs: website design costs in Brisbane

1. Can I get a website for under $1,000 in Brisbane?
Yes, but usually only from DIY platforms or freelancers. These sites often lack the professionalism, scalability and SEO you’ll get from a Brisbane agency.

2. How long does it take to build a website in Brisbane?
A simple site might take 3–4 weeks, while larger custom or eCommerce sites can take 8–12+ weeks.

3. Do Brisbane web design agencies include SEO in their prices?
Basic on-page SEO is often included, but ongoing SEO campaigns are usually separate. Ask your agency what’s included.

4. Is it better to hire a local Brisbane agency or outsource overseas?
Local agencies understand the Brisbane market, offer better communication and provide ongoing support — all of which are essential for long-term success.

5. What’s the best way to reduce website design costs?
Be clear about your goals and content before starting. The more prepared you are, the less time (and cost) will be wasted.

So, how much does website design cost in Brisbane? As you’ve seen, it depends on your needs:

• Basic site – $2,000 to $5,000
• Custom site – $5,000 to $10,000
• eCommerce – $7,500 to $20,000+
• Large or bespoke site – $20,000 to $50,000+

While these figures provide a general guide, the best way to find out is to talk with a local Brisbane web design company about your goals, budget and requirements.

A well-planned website is more than just an expense — it’s an investment in your business’s future. By choosing the right design partner and focusing on long-term value, you’ll end up with a website that not only looks great but also works hard for your business.

Want a free quote on a website design?

Contact us today and we’ll provide you with a free quote for a website design for your business.