Formiga1

Client: Formiga1
Industry: Building surveyors, Brisbane
Platform: Joomla
Duration: 8 weeks

Background

Formiga1, a dynamic and innovative building surveying company, recognised the need to enhance its digital presence to better connect with its target audience and streamline its online operations. Formiga1 sought to develop a new, robust, user-friendly website as part of this strategic move.

They chose Marketeam for this task due to our extensive experience in creating high-performance websites and our expertise with Joomla, an open-source content management system known for its flexibility and powerful features.

Objectives

The key objectives for the Formiga1 website project were:

• To create a visually appealing, modern and responsive design that reflects Formiga1’s brand identity.
• To improve user experience by making the website easy to navigate, with a clean and intuitive interface.
• To enable easy content updates and management by Formiga1’s team through Joomla’s user-friendly CMS interface.
• To ensure the website performs efficiently with fast load times and is secure against common web vulnerabilities.
• To optimise the website for search engines to improve visibility and attract more organic traffic.

Challenges

• The project required a high level of customisation to meet Formiga1’s specific requirements, which included integrating third-party tools and custom modules.
• Migrating content from Formiga1’s old website to the new Joomla site while ensuring data integrity and minimal downtime.
• Ensuring that the website is fully responsive across all devices, including desktops, tablets and smartphones.
• Implementing advanced SEO techniques within the Joomla framework to achieve high rankings in search engine results for Brisbane related keyword terms.

Solution

To meet the project’s objectives, Marketeam implemented the following solutions:

Joomshaper template
We designed and developed the website using the Jewels template from Joomshaper to encapsulate Formiga1’s brand identity, ensuring a modern and engaging user experience.

Modular development
Utilising Joomla’s modular architecture, we developed custom modules and extensions tailored to Formiga1’s specific needs, allowing for flexibility and scalability.

Responsive design
The website was designed to be fully responsive, providing an optimal viewing experience across various devices and screen sizes.

Content migration
We employed advanced tools and techniques to migrate content from the old site to the new Joomla platform with minimal disruption.

SEO best practices
Integrated Joomla’s SEO tools and additional extensions to enhance the site’s search engine visibility. We optimised the website structure, meta tags and URLs for better search engine ranking.

Performance optimisation
Leveraged Joomla’s built-in caching mechanisms and optimised the codebase to ensure fast load times and smooth performance.

Security enhancements
Implemented security measures, including SSL certification, secure coding practices and regular security audits to protect against vulnerabilities.

Results

The launch of the new Formiga1 website was a resounding success, delivering on all the key objectives:

Increased traffic
The site saw a 35% increase in organic traffic within the first three months of launch.

Improved user engagement
User engagement metrics such as time on site and pages per session improved by 28%.

Efficient content management
The Formiga1 team can now easily update and manage website content, reducing the time and cost associated with website maintenance.

Responsive design
The responsive design resulted in a better user experience, particularly on mobile devices, with mobile traffic increasing by 38%.

Enhanced security
The website has remained secure, with no incidents of breaches or vulnerabilities since launch.

Conclusion

The partnership between Formiga1 and Marketeam has proven to be highly successful, with the new Joomla website meeting and exceeding the client’s expectations. This project highlights Marketeam's ability to deliver customised, secure and high-performance Joomla websites that align with our clients' strategic goals.

Formiga1 now has a powerful online platform that supports its growth and enhances its brand presence, positioning it for continued success in the building surveying sector within Brisbane.

Click here to visit the Formiga1 website >>