Ultimate Fridge Slides

Client: Ultimate Fridge Slides
Agency: Marketeam (Brisbane)
Website: ultimatefridgeslides.com.au
Platform: Joomla

Project overview

Ultimate Fridge Slides (UFS) creates heavy-duty sliding fridge mounts for utes, 4WDs and trade vehicles — a niche but high-value product for the outdoors and off-road market. The client’s goal was to build a sleek e-commerce website that clearly communicated:

• the brand’s Australian-built, rugged credentials (“Born in the Bush. Built for the Back of Your Ute.”)
• easy access and usability for customers (mobile / tablet)
• strong product imagery, clear messaging and simple order flow (including shipping Australia-wide)
• ability for the client to update content/products themselves after launch

Marketeam’s role: design, develop and launch the website; ensure responsive layout, effective UX for product-sales, support and training.

Challenges & key requirements

Business/marketing challenges

• With a physically-tough product aimed at outdoors/trades, the site needed to visually reflect ruggedness, reliability and Australian manufacturing.
• The target audience includes mobile device users (on-site, remote locations) so mobile-friendly and fast loading.
• Clear product categories, installation information and shipping logistics (Australia-wide) needed to be communicated simply.

Technical/design challenges

• Integrating an e-commerce/shop front that handles product variants (fridge compatibility, mounting hardware) plus possibility for future expansion.
• Ensuring the site is fully responsive (desktop, tablet, mobile) and optimised for performance.
• Providing the client with a content management interface so they own and manage everything (as our policy: you own the software, design, content) 
• Ensuring the site is SEO friendly from Day 1 (clean code, mobile responsive, good content structure).
• Strong branding alignment: the “Born in the Bush / back-of-your-ute” identity needed to come through clearly.

Our approach

Discovery & planning

We began with a consultation to understand UFS’s target market, key value-propositions (rugged build, easy access, Australian shipping), and competitor landscape. We mapped the customer journey: from landing on the homepage → exploring product features → checking compatibility → placing order/shipping.

Design

• Created visual concept mock-ups emphasising high-impact hero imagery (truck/ute + fridge slide in action) to emphasise product in its real-world environment.
• Chose a colour palette and typography aligned with rugged outdoors/trades branding (bold type, clean usability).
• Developed wireframes showing clear product categories, featured benefits, installation video link and “Shop now” CTAs.

Website development

• Built the site on a content-management system (CMS) enabling UFS to update text, images and products post-launch.
• Developed the e-commerce/shop component: product listings, variants (fridge compatibility), installation video, shipping policy.
• Ensured full responsiveness across screen sizes; performance testing (page load, mobile experience).
• SEO fundamentals implemented: proper heading structure, alt-text for images (important for accessibility and search), clean URLs.

Content & launch

• Worked with the client to refine copy: emphasising the benefit of “rotates for front/back/side access”, “fits most vehicles”, “easy to install”, “Australia-wide shipping”. 
• Prepared training for the client to update their site themselves (adding new product lines, changing shipping info).
• Pre-launch QA: tested across devices, browsers; checked e-commerce flow; reviewed analytics set-up.
• Launched the website and monitored early performance, making minor tweaks post-launch.

Key features & highlights

• Hero banner with real-world imagery: Immediately communicates the product in environment (ute/truck) to reflect target market.
• Benefit-driven messaging: Short, sharp bullet points on homepage: “Rotates for front/back/side access”, “Built tough for Aussie conditions”, “Fits most vehicles”, “Australia-wide shipping”
• Responsive e-commerce shop: Clean product pages, mounting hardware section, compatibility section, installation video section. 
• Client-editable CMS: Post-launch, the client can add/remove products, update images/text, manage shipping & contact info themselves.
• SEO-friendly build: Ensures long term visibility for search terms like “fridge slide Australia”, “truck fridge slide”, “ute fridge slide mount”.

Outcome & results

• Website launched successfully with full e-commerce capability and mobile-first responsiveness.
• The brand now has a strong online “front door” which aligns with their rugged, Australian-built positioning.
• Client owns all website assets (software, hosting, design, content) in line with Marketeam’s policy. 
• Early qualitative feedback: client is able to manage updates themselves; site presents product more professionally than competitor sites.
• Longer-term: the site sets a foundation for growth (new product variants, additional mounting hardware, international shipping expansion).

Next steps

The website now provides a strong base. Future phases could include:

• Analytics tracking of visitor behaviour and conversion optimisation.
• Marketing integrations (email sign-ups, remarketing, social proof).
• Expansion into international shipping and multi-currency/pricing.
• Ongoing content updates (installation videos, blog articles about vehicle-setup, etc) to drive traffic and improve SEO.

Click here to visit the Ultimate Fridge Slides website >>