Stone Concepts

Client overview

Stone Concepts is a leading provider of custom stone benchtops for both residential and commercial projects. With a reputation for quality craftsmanship and innovative design, Stone Concepts offers a wide range of products, including countertops, flooring and custom stonework. Their clientele ranges from homeowners looking to enhance their living spaces to businesses seeking to create striking commercial environments.

Project background

Stone Concepts approached Marketeam with the need for a new, modern website that could effectively showcase their gallery, engage potential clients and provide detailed information about their services and products. The existing website was outdated, lacked a responsive design, and did not offer an easy-to-navigate user experience, which was hindering their online presence.

Objective

The primary objective was to design and develop a website that:

• Reflects the high-quality craftsmanship of Stone Concepts.
• Provides an intuitive user experience with easy navigation.
• Is fully responsive and optimised for all devices.
• Incorporates a content management system (CMS) that allows for easy updates and maintenance.
• Enhances SEO to improve visibility in search engines.

Solution

Marketeam chose Joomla, an open-source CMS, to develop the new website for Stone Concepts. Joomla was selected due to its robust features, flexibility and ability to handle complex website requirements while allowing easy content updates by the client.

Key features implemented

Responsive design
The website was built with a fully responsive design, ensuring optimal viewing and interaction across a range of devices, including desktops, tablets and smartphones. This was crucial for Stone Concepts, as many of their clients – particularly homeowners – browse for services on mobile devices.

Photo gallery
A dynamic and visually appealing gallery section was developed to showcase Stone Concepts' extensive range of completed projects. High-quality images allow potential clients to browse and get inspired by the variety of work done by Stone Concepts.

User-friendly navigation
A clean and straightforward navigation structure was created to ensure that visitors can easily find the information they need, whether they are looking for specific products, services, or inspiration for their own projects.

Content management system
With Joomla, Stone Concepts now has a user-friendly backend that allows their team to easily update content, upload new images and manage their photo gallery without needing advanced technical knowledge.

Contact and quote request forms
Custom forms were developed to allow potential clients to easily contact Stone Concepts for enquiries, quotes or consultations. This has streamlined the client acquisition process and improved communication with prospective customers.

Results

The launch of the new website has had a significant positive impact on Stone Concepts' online presence and business operations:

• Increased traffic: There was a notable increase in website traffic, with a 40% rise in organic visits within the first three months of launch.
• Improved user engagement: The website's bounce rate decreased by 25%, indicating that visitors are staying longer and engaging more with the content.
• Higher conversion rates: The user-friendly design and improved functionality led to a 30% increase in enquiries and quote requests.
• Enhanced brand image: The modern, sleek design of the website better reflects Stone Concepts' brand identity and the quality of their work, which has helped in attracting high-end clients.

Conclusion

The collaboration between Marketeam and Stone Concepts resulted in a successful website development that not only meets the client's needs but also enhances their business by improving their digital footprint. The use of Joomla provided a scalable and flexible solution that will serve Stone Concepts well into the future as they continue to grow and expand their offerings.

This case study demonstrates Marketeam’s expertise in delivering tailored web development solutions that drive results and improve overall business performance.

Click here to visit the Stone Concepts website >>