PWS Financial

Client: PWS Financial
Industry: Financial planning and advisory
Website: https://pwsfs.com.au/
Platform: Joomla

Project overview

PWS Financial, a respected provider of financial planning and advisory services, recognised that their existing website no longer reflected the high standard of service they delivered to clients. With an outdated design, difficult navigation and a non-responsive layout, the website was falling short of client expectations and not supporting their growth goals.

They approached us to deliver a complete website redesign — a fresh, modern look combined with an intuitive user experience — while retaining the reliability and security they needed from a business-critical platform.
The decision was made early to build the new site in Joomla, giving PWS Financial full control over content updates and future scalability.

Website objectives

Our goals for the project were clear:

• Modernise the design to better reflect the professionalism and trustworthiness of PWS Financial.
• Simplify navigation and structure so clients and prospects could easily find the information they needed.
• Ensure full mobile responsiveness to provide an excellent experience across all devices.
• Streamline client enquiries with clear calls to action and easy contact options.
• Improve back-end usability so the PWS team could manage the site themselves with minimal ongoing support.

Our approach

Our first step was a full discovery session with the PWS Financial team. We explored their brand identity, client journey and the types of information their audience looks for when visiting the site.

With this insight, we designed a clean, professional website layout that prioritises clarity and ease of use. Key elements of our approach included:

• User-focused design: We organised services into clearly defined sections and created pathways that guide visitors towards making an enquiry or booking an appointment.
• Mobile-first build: Knowing that many users would visit via smartphone or tablet, we prioritised mobile responsiveness, ensuring seamless navigation and fast loading speeds.
• Enhanced contact experience: A prominent 'Get in touch' section was added across the site, making it easy for users to reach out with minimal friction.
• Robust content management: Using Joomla’s flexible CMS capabilities, we structured the backend in a way that made it simple for the PWS Financial team to update pages, post news articles and adjust service offerings over time.
• Search engine friendly: We maintained and improved SEO value by carefully mapping all existing URLs, setting up redirects and optimising the new content structure.

Challenges

One of the key challenges was the migration of the existing site content into the new structure without disrupting existing search engine rankings. We performed a detailed audit of all current pages and set up a comprehensive redirection plan to preserve SEO equity.

Another challenge was presenting complex financial information in a way that was clear, easy to digest and welcoming to potential clients who might be unfamiliar with industry jargon. We worked closely with the PWS team to refine and simplify their messaging throughout the new site.

Results

The final result is a polished, professional website that positions PWS Financial as a trusted partner for clients seeking financial advice.

The new site delivers:

• A modern, mobile-friendly design that meets user expectations.
• Simplified navigation that makes it easy for visitors to find what they need quickly.
• Higher engagement through improved page layouts and clear calls to action.
• Increased enquiries thanks to streamlined contact forms and a more compelling client journey.
• Greater flexibility for the PWS Financial team to manage and grow their online presence.

By investing in a full redesign on Joomla, PWS Financial now has a digital platform that matches the quality of their services and supports their future growth.

Click here to visit the PWS Financial website >>