Images are no longer just decorative; they play a critical role in search engine optimisation, accessibility, user experience and brand trust. Alt text (also known as alt tags or alt attributes) is a simple HTML attribute that provides descriptive text for images – yet many websites still don’t use it well.

In this article, we’ll explain what alt text is, why it matters more than ever, how to write it properly and how to integrate it into your broader SEO strategy.

When people in your local area need a product or service, the first thing they usually do is reach for their phone and search Google. If your small business website isn’t showing up in those search results, you’re missing out on a huge pool of potential customers right in your own community.

Local search optimisation (also known as local SEO) is all about improving your website and online presence so your business gets found by people searching nearby. It’s one of the most effective marketing strategies for small businesses because it helps you connect directly with local customers who are ready to buy.

When it comes to search engine optimisation (SEO), small steps can lead to big results. One of the easiest and most effective things you can do to improve the visibility of your Joomla website is to add unique, keyword-rich title and meta description tags to each page.

Comprehensive A–Z glossary of search engine optimisation (SEO) terms. Perfect for beginners looking to understand key concepts and jargon.

Businesses all around Australia rely heavily on their online presence to attract, engage and convert potential customers. One of the most crucial elements of a successful digital marketing strategy is the landing page – a standalone web page designed specifically to capture leads and drive conversions. A well-crafted landing page can be the difference between a lost visitor and a new customer.

Search engine optimisation (SEO) is crucial for improving website visibility and ranking on search engines like Google. While off-page SEO elements – such as backlinks and social media presence – are important, on-page SEO ensures that your website is optimised for both users and search engines. Without proper on-page SEO, your website may struggle to rank – even with strong external links.

In this article, we’ll explore five essential on-page SEO elements that every website must include to boost rankings, enhance user experience and drive more traffic.

If you’ve spent time online shopping, looking at website analytics or simply watching young people on their phones, you will know that attention spans are shrinking, and user expectations are higher than ever. One of the most critical factors for a successful website is its loading speed.

In the world of digital marketing, well-written copy for your web pages is vital for a business to optimise its chance for customer acquisition. But what exactly is effective copywriting for a website, and how do we go about getting it right?

Domain names serve as digital addresses, guiding users to their desired online destinations (ie. a website), but what happens when a domain's lease on its name expires? To demystify this process, let's embark on a journey through the life cycle of a domain.

In a digital world where content is constantly being updated and changed, a static website can quickly become irrelevant in the eyes of a search engine. Keeping your website’s content fresh and up-to-date is essential for maintaining its effectiveness. But just how often should you update your website content?

When it comes to websites and holding people’s attention, every second counts. A powerful call to action can make the difference between a fleeting visitor and a loyal customer. In this article, we'll explore the art of creating effective CTAs that will engage users and boost your conversions.

So what happens after you’ve had success with your SEO campaign? Can you save money by stopping your SEO? Many business owners think that SEO is a one-off expense and they’ll maintain their rankings long term. Stopping your SEO is not a good idea as it can drastically affect your revenue.

If you’re looking to improve your website’s rankings, then backlinks should be an essential component of your SEO (search engine optimisation) strategy.

If you have a Joomla website and want to know the best way to optimise your titles, descriptions and URLs, this ultimate guide runs you through everything you need to know.

Using structured data on your website is a great way to let Google know all about the different elements of your business and help to display these in search results. By adding structured data to your website you’re letting Google know more about the type of website you have, your address and phone number details and review information.

Lots of our clients have been asking about what the mobile-first indexing that Google has been rolling out means for their website and their ranking in Google. You may have noticed in the past couple of weeks that your rankings may have been moving up and down as Google rolls out this indexing method that also affects their ranking algorithm and in turn, your rankings in Google.

When it comes to SEO or search engine optimisation, there seems to be a lot of confusion surrounding what it actually is and what companies should be doing when they charge a fee to do SEO work on your website. We’ve all had those emails or phone calls from overseas call centres promising you “page one results on Google!” for a small fee, but what does it all mean, and when someone tells you they can make your website ‘SEO friendly’, is that the same as SEO optimised? Before we launch into the differences between search engine friendly and search engine optimised let's take a quick look at what SEO or search engine optimisation actually is.

When you're developing a new website, adding content to an existing website or employing a copywriter to build up the content on your website, one of the questions that will inevitably pop up is "how much content is ideal for SEO?" This is one of those questions that tends to get a lot of personal opinion injected into the argument.

The main point to remember about writing content is to always have the user in mind. If you ramble and go on and on with your content, the only reason being to get additional keywords in your copy or to try and have loads of different keyword variations, then you're going to lose your readers.

We all know that keywords are a really important factor of your search engine optimisation strategy. Choosing the right keywords and keyword phrases for use on your website is the key to driving the right type of traffic. At the end of the day most people want visitors to their website to perform some type of action - sign up to a newsletter, make a purchase, etc.

One of the most important factors in doing this is to drive the right type of traffic to your website. Without the right type of visitors, your website will get loads of traffic (which looks great in an analytics report) but you won’t be converting any customers (which looks bad on the balance sheet).

To be a valuable search engine you need to have a fresh index with lots of new information in it – all the time. To get this information a search engine needs to crawl the web and then filter this information into usable chunks of data that relate to search queries. One of the things search engines do to ensure quality search results is to remove duplicate content from their index. Duplicate content fills up search engines with superfluous content and creates a bad user experience for searchers.  

You may have heard the term long tail keywords when it comes to SEO, but perhaps you’re not really sure what they are, how they work or why people are targeting them. In this article we will attempt to shed some light on long tail keywords, why smart 
SEOs are targeting them and how you can use them in your SEO strategies. If used correctly, they can help to bring more targeted visitors to your site, resulting in higher conversion rates and more customers.

One of the most important aspects of your SEO strategy is choosing the right keywords. If you're not targeting the right keywords you're not going to convert any customers.

Having unique and relevant title and description tags is one of the easist and most effective ways to assist your SEO efforts and drive targeted traffic to your website.

Here’s something interesting I came across today. Two days ago I uploaded a video called Custom CSS for Joomla module in Chrome and when I was testing to ensure it was coming up in Google I noticed that there was a little “New” icon next to the video. Take a look at the image below. 

Running a small business is hard. Typically, most small businesses have limited staff, limited time and a limited budget for sales and marketing efforts. This being the case sometimes it's easy to fall into the trap of just 'running' your business and letting the 'promotion' of your business slide.

Content is King. You may have heard many experts, gurus and specialists sprout this time and again across many different websites, newsletters, forums or seminars / conferences. There's a reason for this.

When searching for a product or service that they want to visit or call, most people search using local terms. If you're in a business that services a local area (mechanics, hairdressers, and other service-based businesses) then it makes sense to localise your website to attract customers from your local area, right?

On a search engine’s results page (SERP) what does the different coloured text represent? It's well worth getting to know what a search engine's results page represents and the information that gets displayed within them.

These days things happen fast. The internet has bought about a mentality of instant access, instant information and instant gratification. It's so easy to go to another website or do another search for a product, service or information, so with this in mind we need to make our websites usable and easy to manage, navigate and fulfill whatever action your potential customer wants to fill when they get to your website.

When writing copy for your website there are some very important rules to consider. The difference between good copy and bad copy can really make an impact on the amount of traffic you drive to your website and how you convert those customers.