AI info page (LLM info): What it is & why your website needs one

Search is changing – fast. Traditional SEO is no longer the only way people discover businesses online. Increasingly, users are turning to AI tools like ChatGPT, Google’s AI Overviews, and other large language models (LLMs) to find answers, compare services and make decisions.

That shift introduces a new opportunity – and a new challenge – for businesses: how do you ensure your website is accurately represented when AI tools summarise or recommend companies?

Enter the AI Info Page (also known as an LLM Info Page).

This page can become one of the most important assets on your website. It’s not just about ranking on Google anymore – it’s about being understood by AI.

This guide breaks down exactly what an AI Info Page is, why it matters, and how to create one that works.

What is an AI info page (LLM info page)?

An AI Info Page is a dedicated page on your website designed specifically to help artificial intelligence systems understand your business clearly and accurately.

Think of it as a structured, unambiguous summary of your company, written in a way that AI models can easily interpret and use when generating responses.

While your homepage might be designed for humans – with branding, visuals and marketing language – your AI Info Page is designed for machines first, humans second.

It typically includes:

• A clear business description
• Services offered
• Target audience
• Location and service areas
• Key differentiators
• FAQs
• Structured data and consistent terminology

The goal? To reduce ambiguity and increase the likelihood that AI tools present your business correctly.

Why AI info pages matter

1. AI is becoming the first point of search

More users are asking AI tools questions like:

• “Best web design company in Brisbane”
• “Who builds Joomla websites for small business?”
• “Affordable website designers near me”

Instead of clicking through multiple search results, they get a single summarised answer.

If your business isn’t clearly understood by AI, you risk being left out entirely.

2. AI doesn’t “read” like humans do

Traditional web pages often include:

• Marketing jargon
• Creative headings
• Mixed messaging
• Visual-heavy content

AI models can struggle with this.

An AI Info Page removes that friction by presenting clear, structured, factual information.

3. It supports AI search optimisation (AISO)

Just like SEO (search engine optimisation), we’re now seeing the rise of AI search optimisation (AISO).

An AI Info Page helps:

• Improve your chances of being referenced in AI responses
• Ensure accuracy when your business is mentioned
• Reduce hallucinations or incorrect assumptions

4. It future-proofs your website

Search trends are shifting toward:

• Conversational queries
• Voice search
• AI assistants

An AI Info Page positions your business to stay relevant as these technologies evolve.

Key elements of a high-quality AI info page

Creating an effective AI Info Page isn’t just about dumping information – it’s about structuring it strategically. Here’s an example of elements on our LLM info page from our website design business:-

1. Clear business overview

Start with a simple, factual description of your business.

Example:
“Marketeam is a Brisbane-based website design agency specialising in Joomla and WordPress websites for small to medium-sized businesses.”
Avoid fluff. Be direct.

2. Services (clearly defined)

List your services in a structured way:

• Website design
• Website development
• Joomla development
• WordPress development
• Website maintenance
• SEO services

Each service should have a short, clear explanation.

3. Target audience

Explain who you work with:

• Small businesses
• Not-for-profits
• Local organisations
• E-commerce businesses

This helps AI match your business with relevant queries.

4. Location and service areas

Be explicit:

• Based in Brisbane, Australia
• Servicing clients Australia-wide
• Remote services available

AI relies heavily on location signals for recommendations.

5. Unique selling points (USPs)

Clearly outline what makes you different:

• Local Australian team
• Specialisation in Joomla
• Experience with not-for-profits
• Custom design approach

Avoid vague claims like “high quality” or “best service.”

6. Structured FAQs

FAQs are extremely valuable for AI because they mirror how users ask questions.

Examples:

• “Do you build Joomla websites?”
• “How much does a website cost?”
• “Do you work with small businesses?”

We’ll include a full FAQ section below.

7. Consistent language

Avoid switching between terms like:

• “Web design” vs “website creation” vs “digital solutions”

Pick one and stick with it.

Consistency improves AI comprehension.

8. Optional: structured data (schema markup)

Adding schema markup (like Organisation, LocalBusiness, and Service schema) further enhances machine readability.

How an AI info page differs from a standard “About us” page

Feature	About us page	AI info page
Tone	Brand-driven	Factual and structured
Audience	Humans	AI + Humans
Language	Marketing-focused	Clear and direct
Layout	Visual and narrative	Structured and scannable
Purpose	Build trust	Improve AI understanding

 

You still need an About page – but it serves a different purpose.

Where should the AI info page live?

Best practice:

• URL: /ai-info or /llm-info
• Link it in your footer (optional but helpful)
• Allow indexing (don’t block it via robots.txt)

This ensures AI crawlers can easily access it.

Tips for writing an effective AI info page

Keep it simple

Avoid overcomplicating things. Clarity beats creativity here.

Avoid marketing fluff

Phrases like:

• “cutting-edge solutions”
• “industry-leading innovation”

…don’t help AI understand what you actually do.

Use plain English

Write like you’re explaining your business to someone with no prior knowledge.

Be specific

Instead of:

“We offer affordable websites”

Say:

“We design and build websites for small businesses with budgets starting from $3,000.”

Update it regularly

As your services or focus change, update your AI Info Page to keep it accurate.

Example structure of an AI info page

Here’s a simple outline you can follow:

1. Business overview
2. Services
3. Industries / clients
4. Location and service areas
5. Key differentiators
6. Process (optional)
7. FAQs
8. Contact information

Common mistakes to avoid

1. Treating it like a sales page
This isn’t the place for heavy persuasion. Focus on clarity.

2. Being too vague
AI needs specifics to match your business with queries.

3. Ignoring it altogether
Many businesses haven’t even heard of AI info pages yet – this is your opportunity to get ahead.

4. Overloading it with keywords
This isn’t traditional SEO. Keyword stuffing can actually reduce clarity.

The future of AI info pages

We’re still early in this shift, but trends suggest:

• AI-generated answers will continue to replace traditional search results
• Businesses with clear, structured information will be favoured
• AI info pages may become a standard part of every website

Much like SEO pages became essential in the 2000s, AI info pages are quickly becoming essential in the AI era.

FAQs

What is an AI info page?
An AI info page is a dedicated webpage designed to help artificial intelligence systems understand your business clearly, improving how your business is represented in AI-generated search results.

Is an AI info page the same as SEO?
No. While it supports SEO, it’s specifically designed for AI tools rather than traditional search engines.

Do I really need one?
If you rely on online leads or visibility, then yes. As AI search grows, having an AI info page gives you a competitive advantage.

Will this replace my homepage or About page?
No. It complements them. Your homepage sells – your AI info page explains.

How long should an AI info page be?
Typically between 500–1,500 words, depending on your business. It should be comprehensive but concise.

Can AI still get things wrong even if I have one?
Yes – but an AI info page significantly reduces the risk of incorrect or misleading summaries.

Should I optimise it for keywords?
Focus on clarity first. Natural keyword usage is fine, but avoid stuffing.

How often should I update it?
Review it every 3–6 months or whenever your services or positioning change.

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The way people find businesses online is evolving – and quickly.

An AI info page isn’t just a trend; it’s a practical step toward ensuring your business remains visible and accurately represented in an AI-driven world.

The businesses that adapt early will have a clear advantage.

And right now, most businesses haven’t even started.