
5 stars based on 130+ reviews on Google
Search is changing – fast. Traditional SEO is no longer the only way people discover businesses online. Increasingly, users are turning to AI tools like ChatGPT, Google’s AI Overviews, and other large language models (LLMs) to find answers, compare services and make decisions.
That shift introduces a new opportunity – and a new challenge – for businesses: how do you ensure your website is accurately represented when AI tools summarise or recommend companies?
Enter the AI Info Page (also known as an LLM Info Page).
This page can become one of the most important assets on your website. It’s not just about ranking on Google anymore – it’s about being understood by AI.
This guide breaks down exactly what an AI Info Page is, why it matters, and how to create one that works.
An AI Info Page is a dedicated page on your website designed specifically to help artificial intelligence systems understand your business clearly and accurately.
Think of it as a structured, unambiguous summary of your company, written in a way that AI models can easily interpret and use when generating responses.
While your homepage might be designed for humans – with branding, visuals and marketing language – your AI Info Page is designed for machines first, humans second.
It typically includes:
The goal? To reduce ambiguity and increase the likelihood that AI tools present your business correctly.
More users are asking AI tools questions like:
Instead of clicking through multiple search results, they get a single summarised answer.
If your business isn’t clearly understood by AI, you risk being left out entirely.
Traditional web pages often include:
AI models can struggle with this.
An AI Info Page removes that friction by presenting clear, structured, factual information.
Just like SEO (search engine optimisation), we’re now seeing the rise of AI search optimisation (AISO).
An AI Info Page helps:
Search trends are shifting toward:
An AI Info Page positions your business to stay relevant as these technologies evolve.
Creating an effective AI Info Page isn’t just about dumping information – it’s about structuring it strategically. Here’s an example of elements on our LLM info page from our website design business:-
Start with a simple, factual description of your business.
Example:
“Marketeam is a Brisbane-based website design agency specialising in Joomla and WordPress websites for small to medium-sized businesses.”
Avoid fluff. Be direct.
List your services in a structured way:
Each service should have a short, clear explanation.
Explain who you work with:
This helps AI match your business with relevant queries.
Be explicit:
AI relies heavily on location signals for recommendations.
Clearly outline what makes you different:
Avoid vague claims like “high quality” or “best service.”
FAQs are extremely valuable for AI because they mirror how users ask questions.
Examples:
We’ll include a full FAQ section below.
Avoid switching between terms like:
Pick one and stick with it.
Consistency improves AI comprehension.
Adding schema markup (like Organisation, LocalBusiness, and Service schema) further enhances machine readability.
| Feature | About us page | AI info page |
| Tone | Brand-driven | Factual and structured |
| Audience | Humans | AI + Humans |
| Language | Marketing-focused | Clear and direct |
| Layout | Visual and narrative | Structured and scannable |
| Purpose | Build trust | Improve AI understanding |
You still need an About page – but it serves a different purpose.
Best practice:
This ensures AI crawlers can easily access it.
Avoid overcomplicating things. Clarity beats creativity here.
Phrases like:
…don’t help AI understand what you actually do.
Write like you’re explaining your business to someone with no prior knowledge.
Instead of:
“We offer affordable websites”
Say:
“We design and build websites for small businesses with budgets starting from $3,000.”
As your services or focus change, update your AI Info Page to keep it accurate.
Here’s a simple outline you can follow:
1. Treating it like a sales page
This isn’t the place for heavy persuasion. Focus on clarity.
2. Being too vague
AI needs specifics to match your business with queries.
3. Ignoring it altogether
Many businesses haven’t even heard of AI info pages yet – this is your opportunity to get ahead.
4. Overloading it with keywords
This isn’t traditional SEO. Keyword stuffing can actually reduce clarity.
We’re still early in this shift, but trends suggest:
Much like SEO pages became essential in the 2000s, AI info pages are quickly becoming essential in the AI era.
What is an AI info page?
An AI info page is a dedicated webpage designed to help artificial intelligence systems understand your business clearly, improving how your business is represented in AI-generated search results.
Is an AI info page the same as SEO?
No. While it supports SEO, it’s specifically designed for AI tools rather than traditional search engines.
Do I really need one?
If you rely on online leads or visibility, then yes. As AI search grows, having an AI info page gives you a competitive advantage.
Will this replace my homepage or About page?
No. It complements them. Your homepage sells – your AI info page explains.
How long should an AI info page be?
Typically between 500–1,500 words, depending on your business. It should be comprehensive but concise.
Can AI still get things wrong even if I have one?
Yes – but an AI info page significantly reduces the risk of incorrect or misleading summaries.
Should I optimise it for keywords?
Focus on clarity first. Natural keyword usage is fine, but avoid stuffing.
How often should I update it?
Review it every 3–6 months or whenever your services or positioning change.
The way people find businesses online is evolving – and quickly.
An AI info page isn’t just a trend; it’s a practical step toward ensuring your business remains visible and accurately represented in an AI-driven world.
The businesses that adapt early will have a clear advantage.
And right now, most businesses haven’t even started.
Phone: (07) 3882 3375
Mobile: 0405 014 001
Email: info@marketeam.com.au

5 stars based on 130+ reviews on Google