Cairns Little Seafood Market

Client: Cairns Little Seafood Market
Website: https://clsm.com.au
Agency: Marketeam
Platform: Joomla CMS

Client overview

Cairns Little Seafood Market is a family-run seafood supplier based in Portsmith, Cairns, known for fresh, high-quality seafood sourced from Australia and New Zealand. They specialise in retail seafood, wholesale supply, seafood processing and export-approved services — including sashimi-grade tuna and sustainably caught seafood.

The market is deeply rooted in local fishing heritage, with over 35 years of industry experience. The Lamason family continues their legacy by offering responsibly sourced seafood, community service and expert advice directly from their Portsmith location.

The brief

Cairns Little Seafood Market engaged Marketeam to design and build a website that would:

• Clearly showcase the range of fresh seafood, retail offerings and processing services
• Reinforce the business’s strong heritage and trusted reputation
• Support multiple audiences, including retail customers, wholesale buyers and seafood industry partners
• Provide an easy-to-navigate online experience
• Be fully responsive across mobile and desktop devices
• Allow CLSM staff to easily update and manage content themselves

The website needed to reflect the market’s authenticity, local connection and commitment to sustainability and quality.

Challenges

Communicating diverse offerings

CLSM’s business spans multiple service types — from everyday fresh seafood retail to seafood processing and export services. Presenting these varied offerings in a clear and engaging way was essential.

Balancing heritage with modern design

Cairns Little Seafood Market has a long history and strong cultural ties to the local community. The website needed to respect that heritage while also feeling modern, professional and easy to use.

Supporting multiple audiences

Customers range from local residents and tourists buying fresh seafood, to chefs and restaurants sourcing wholesale products, to commercial partners seeking processing and export solutions. The site architecture needed to support all of these user journeys.

Our approach

Discovery & planning

We began with a discovery session to understand:

• CLSM’s heritage and brand story
• The full range of seafood products and services
• Key audiences and their needs
• What sets them apart from other seafood suppliers

We mapped user pathways to ensure visitors could quickly find relevant product, service and contact information.

Website design

The website design was crafted to:

• Communicate freshness and quality through clean, engaging visuals
• Highlight core offerings such as retail seafood, processing and export services
• Incorporate lifestyle photography to reflect CLSM’s connection to the ocean and the local community
• Position key calls to action so visitors could easily explore the shop, contact the market or learn more about services

Navigation was structured to separate retail and wholesale/processing information, making it intuitive for all users.

Joomla development

The site was developed using Joomla to provide flexibility and long-term ease of content management.

Key development features included:

• Fully responsive design for mobile and desktop users
• SEO-friendly site structure with clear headings and URLs
• Modular content blocks for product displays and service descriptions
• Integration of online store pages (eg. seafood platters, pre-orders)
• Easy-to-use backend so CLSM staff can update products, featured items, opening hours and news

The result is a solid foundation for future content growth, promotions and online ordering updates.

Key website features

• Fresh seafood showcase: Highlighting top-quality products and market offerings
• Service pages: Clear breakdown of wholesale, processing and export capabilities
• Online store links: Easy entry points to shop seafood platters and products
• Mobile-ready layout: Designed for customers on the go
• Joomla CMS: Fully editable by the client team
• Strong brand storytelling: Reflecting the family heritage and local roots

The outcome

Cairns Little Seafood Market now has a website that:

• Communicates their breadth of services — from retail to export
• Highlights their commitment to sustainability and local supply
• Engages visitors with fresh visuals and clear information
• Supports seamless navigation for multiple target audiences
• Empowers the team with full content management control

The new site reinforces CLSM’s position as a trusted seafood supplier in Cairns and beyond, enhancing both customer experience and business credibility.

Future enhancements

Potential next steps could include:

• Full e-commerce integration to support seafood ordering and delivery
• A recipe section to make the site more engaging for food lovers
• Regular news or blog content to support local seafood storytelling and SEO
• Analytics tracking to better understand visitor behaviour

Click here to visit the Cairns Little Seafood Market website >>