Middlemount Coal

Client: Middlemount Coal
Platform: Joomla
Developer: Marketeam
Website: https://www.middlemountcoal.com.au

Client overview

Middlemount Coal operates a large open-cut coal mine in Queensland's Bowen Basin, approximately 90 kilometres north-east of Emerald and close to the township of Middlemount. The operation produces hard coking coal and pulverised coal injection (PCI) coal for export markets and is jointly owned by Peabody Energy Australia and Yancoal Australia.

Since commencing full-scale operations in 2011, Middlemount Coal has developed into a significant regional operation, supported by a skilled workforce, specialist contractors and a commitment to safety, operational performance and community engagement.

With a workforce spanning a broad range of operational and corporate roles, Middlemount Coal requires a professional online presence that communicates its operations, values, employment opportunities and environmental and community commitments.

The challenge

Middlemount Coal needed a website that could effectively communicate the scale and complexity of its mining operations while remaining accessible to a diverse audience, including employees, prospective candidates, contractors, business partners and members of the local community.

The website needed to bring together a considerable amount of information, covering mining operations, coal processing, company ownership, sustainability, community initiatives and careers. Presenting this content in a clear and organised way was essential to helping visitors find relevant information quickly.

It was also important that the website reflect Middlemount Coal's professional standing within the mining industry, communicate its workplace values and provide a central location for information about employment opportunities and community engagement.

Our solution

Marketeam designed and developed a professional website for Middlemount Coal, creating a structured online platform that communicates the company's operations, people and values.

The website brings together the key areas of the business, with dedicated sections covering mining operations, processing, ownership, sustainability, community initiatives and careers. This structure allows visitors to explore the company's activities in greater detail while maintaining a straightforward and consistent browsing experience.

We placed particular emphasis on organising the content into clear sections, making technical information about the mine and its operations easier to navigate. The website also highlights Middlemount Coal's values of wellbeing, respect, responsibility, strength and excellence, helping communicate the culture and principles that guide the organisation.

The careers section provides prospective employees with information about working at Middlemount Coal, including employee benefits, learning and development opportunities, career progression and workplace inclusion. Dedicated community and environmental content also helps explain the company's approach to supporting the region and managing its environmental and cultural heritage responsibilities.

The result is a professional corporate website that brings together operational information, employment resources and community content within one cohesive online platform.

Key features

• Custom website design and development
• Responsive design for desktop, tablet and mobile devices
• Structured navigation for complex corporate information
• Dedicated mining operations and processing content
• Company ownership and corporate information
• Sustainability and environmental information
• Community investment and engagement content
• Dedicated careers section and employment information
• Current vacancies integration
• Contact information for the Brisbane office and mine site
• Search engine friendly website structure
• Content management system for website updates

Results

The Middlemount Coal website provides a central online resource for people wanting to learn more about the organisation, its mining operations and its role within the Bowen Basin.

The clearly organised content makes it easier for visitors to explore the company's activities, understand its operational processes and access information about employment opportunities, community initiatives and environmental commitments.

By bringing these different areas together, the website supports communication with a broad range of stakeholders while presenting a consistent picture of the organisation and its values.

The careers content also provides a valuable resource for prospective employees, helping them understand the opportunities available at Middlemount Coal and the benefits of joining its workforce.

What the client said

"We had a great experience working with Marketeam on the development of our new website. Peter and Michelle were fantastic throughout the entire process - very responsive, supportive and always willing to help with changes and requests along the way.

They made the whole process easy and worked closely with us to get the website to where we wanted it. We are very happy with the final result and really appreciate their professionalism, responsiveness and ongoing support.

I would highly recommend Marketeam to anyone looking for a reliable and supportive team to develop or refresh their website."

The outcome

The Middlemount Coal website brings together corporate information, operational details, career opportunities and community initiatives in a professional and accessible format.

Through clear navigation, structured content and a design suited to a major mining operation, Marketeam has helped establish an online platform that supports stakeholder communication and showcases the many facets of the business.

The website provides a foundation for Middlemount Coal to continue sharing information about its operations, people, values and community commitments as the organisation evolves.

Click here to visit the Middlemount Coal website >>